PRIDE

Ideation > Art Direction > Graphic Design

 

Inspired by the 70s, Woodstock Festival patterns and motifs. This campaign was in support of Pride month and the release of a Beauty Bay makeup collection raising money for an LGBTQ+ charity. An aspect imperative to me, was this didn't feel like a generic corporate take on Pride month. We instead truly took the time to experiment, play with design and keep it inclusive to the whole LGBTQ+ community.