NO SHAME SUMMER

Ideation > Graphic Design > Motion

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No Shame Summer was a campaign based on real customer feedback about genuine body and skin concerns the customer faces in day to day life. We live in a society heavily influenced by social media platforms and online influencers. It was paramount this campaign showcased 'real' beauty & bodies. All the designs in this campaign were influenced with a digital approach. Aiming to recreate the user experience you have when scrolling through your phone and camera roll, loving every picture you took and hitting that favourite button on all your latest selfies!